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    PrimeStyle

2021 CUSTOMER CHOICE AWARD

Ratings On Other Platforms

Trustpilot
4.6 / 5
Better Business Bureau
4.8 / 5
Reviews.io
4.9 / 5
Corporate Values

Overview

PrimeStyle has a consumer rating of 4.54 stars from 366 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with PrimeStyle most frequently mention customer service, diamond jewelry and engagement ring.PrimeStyle ranks 6th among Diamond sites.

  • Service
    13
  • Value
    14
  • Shipping
    13
  • Quality
    13

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Positive reviews (last 12 months): 0%
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What reviewers want you to know

Positive highlights

  • It's really good to find a US-based company that actually follows through on the customer service.
  • It is that simple: they sell diamond jewelry at 70 to 80% discount because they manufacture themselves in the USA.
  • 2021 Customer Choice Winner

Critical highlights

No critical highlights yet

How would you rate PrimeStyle?
Top Positive Review

“Gorgeous Ring - Beautiful Price!”

Pamela L.
6/9/21

It does take about 3 weeks to receive an order but it was completely worth the wait! My ring arrived with all the required documentation and certification. It was in a beautiful box with a light for display and the ring itself is phenomenal! I went with the higher grade diamonds and my ring sparkles and shines amazingly! The pictures can't even do it justice. It's gorgeous. I absolutely love it. I will purchase from PrimeStyle again.

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Top Critical Review

“Poor quality”

Lynn J.
11/26/22

My husband bought me an anniversary ring in 2016 it was platinum. The band bent and I sent it back twice. The third time it happened I had it reset into 14k white gold in 2017. In 2019 a diamond fell out I sent it in and paid to have it repaired in 2020 a diamond fell out on the Sam side I sent it in and paid for the repair in December of 2021 the same diamond fell out I sent it in again and paid for the repair I wore it twice and it fell out again this time I sent it in and wasn't charged for the repair they have not put the correct size diamond in so there is a gap between the diamond and the center diamond. I spoke to David and he assures me it was inspected and reinforced but I am afraid to wear it because I am afraid the diamond will fall out again so I have a ring I am afraid to wear.

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Reviews (366)

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Reviews that mention popular keywords

customer service (87) diamond jewelry (59) engagement ring (63) customer support (19) jewelry store (31)
pamelal739
1 review
0 helpful votes
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June 9th, 2021

It does take about 3 weeks to receive an order but it was completely worth the wait! My ring arrived with all the required documentation and certification. It was in a beautiful box with a light for display and the ring itself is phenomenal! I went with the higher grade diamonds and my ring sparkles and shines amazingly! The pictures can't even do it justice. It's gorgeous. I absolutely love it. I will purchase from PrimeStyle again.

Tip for consumers:
It does take about two weeks for them to prepare the item for shipment. Once it ships it arrives very quickly.

Products used:
Ring

Service
Value
Shipping
Quality
brianned19
1 review
21 helpful votes
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February 27th, 2020

My fiancé was reluctant to make such a big important purchase online as we were nervous about scams etc. He got in touch with primestyle via telephone and purchased a ring that I had previously told him I really liked. The ring was received within a couple of days and was absolutely gorgeous. We took the ring for an appraisal and it was appraised at more than double of what was paid for it on primestyle. The diamond was bigger than I expected and the clarity was amazing. We will not purchase jewellery from anywhere else.

sherrieg27
1 review
0 helpful votes
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November 6th, 2020

Called, spoke the owner. He was knowledgable and very much wanted to help me purchase the wedding set I chose. I was treated wonderfully and I intend to do all my jewelry purchasing thru Primestyle as they are always happy to help you sort out and get what you want, not what they just want to sell. That made a big difference to me. I received my beautiful wedding set and could not be happier! I thank them very much!
Sherrie Granger

monicae64
1 review
10 helpful votes
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March 28th, 2020

I absolutely loved my 14k rose gold tennis bracelet. It has a lot of sparkle. I would definitely recommend PrimeStyle to everybody, the prices are awsome.

veraveronicar
1 review
18 helpful votes
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January 1st, 2020

My husband bought me a new engagement in lieu of the one I lost a year after our wedding. I chose a beautiful. 45 carat princess cut solitaire diamond mounted on a 14 k white gold. The ordering online was fast and easy and there was a small glitch though when we successfully ordered online we never saw any notification if the item we ordered was already shipped because Primestyle was transitioning into their new website And there was no way to track it in the website. Anyway the ring arrived and it was beautiful and exquisite as expected. I was very happy with my new ring. Thank you Primestyle!

tommyh196
1 review
0 helpful votes
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January 6th, 2022

I HAVE SPENT OVER $6K AND PLANNING TO SPEND ANOTHER 4K VERY SOON. HIGHLY RECOMMEND! BEST PRICES, MORE THAN HALF OF RETAIL. DO NOT HESITATE TO ORDER!

Products used:
RING AND EARRING DIAMONDS

Service
Value
Shipping
Returns
Quality
karenw1830
1 review
0 helpful votes
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June 17th, 2021

We ordered my wedding set from these people in WHITE GOLD. It came in and I took it immediately to my jeweler. It was rhodium plated over YELLOW gold and I've had to have it re-plated every other year because it starts looking VERY yellow.

Products used:
3K of a diamond wedding set!

Service
Value
Shipping
maayans
1 review
22 helpful votes
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March 15th, 2018

Customer service answered all my questions. Even went out of their way to measure the width of several mens wedding bands because they were not listed on the website. Ring arrived within 1 week. The diamonds were sparkly and beautiful. My husband loved it. I would recommend Primestyle to others and we will purchase other items from you in the future.

lynnj281
2 reviews
0 helpful votes
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November 26th, 2022

My husband bought me an anniversary ring in 2016 it was platinum. The band bent and I sent it back twice. The third time it happened I had it reset into 14k white gold in 2017. In 2019 a diamond fell out I sent it in and paid to have it repaired in 2020 a diamond fell out on the Sam side I sent it in and paid for the repair in December of 2021 the same diamond fell out I sent it in again and paid for the repair I wore it twice and it fell out again this time I sent it in and wasn't charged for the repair they have not put the correct size diamond in so there is a gap between the diamond and the center diamond. I spoke to David and he assures me it was inspected and reinforced but I am afraid to wear it because I am afraid the diamond will fall out again so I have a ring I am afraid to wear.

Service
Value
Shipping
Returns
Quality
johanc11
1 review
22 helpful votes
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May 27th, 2014

Great service, low prices, sloppy delivery system. I guess you can't make too many complaints about the poor ordering system when the prices are this low. I don't know what happened to my order exactly but it was almost a week late. Fortunately I had ordered plenty of time, and I suggest that if you use these guys you do the same if my delivery experience is anything to go by. Having said that when I found him with a problem they take care of the matter straightaway, and when the ring arrived, the quality and price was perfect so – you can't have everything I suppose. I still recommend them, just make sure you order in plenty of time.

jeffreyw762
3 reviews
0 helpful votes
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November 1st, 2021

Their customer service was really excellent. They were in touch with us throughout the whole process of making my bridal set sending 3D photos. I will definitely be purchasing from this agency in the future.

Products used:
Bridal set

Service
Value
Shipping
Returns
Quality
alanl428
4 reviews
2 helpful votes
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September 28th, 2021

The ring that I ordered was for my lovely wife to celebrate 10 years of marriage and Jane loves it! There were plenty of choices to find just the right one for her, so I recommend PrimeStyle company for everyone looking for wedding rings!

Products used:
1.00 CT Round Cut Diamonds - Eternity Ring

Service
Value
Shipping
Returns
Quality
juliet319
1 review
23 helpful votes
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March 12th, 2018

I recently purchased a customized 3ct diamond bracelet for my fiance. We just wanted to say thank you for the speed and service you provided which was outstanding and a special shout out to Thomas who made it all happen! The bracelet itself is beautiful beyond words and the look on my fiancee's face was absolutely priceless. Thanks again.

mariaq33
1 review
10 helpful votes
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March 16th, 2019

I spoke with Nick was very respectful always and patient, I ordered a set that I didn't like sent it back.
I then ordered a different one, it took a while but i recieved it today and it is very beautiful. It looks amazing!
IM delighted with it. To follow s appraisal with a local jeweler. Thanks Nick and Thomas

From Maria Rojas

misham6
1 review
18 helpful votes
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March 10th, 2019

I I was skeptical about purchasing online. Thomas was incredibly helpful and quick to respond to all of my questions. The ring it's self is absolutely exquisite! I would highly recommend prime style to anyone looking for a good deal on a beautiful piece of jewelry.

elizabethh417
1 review
10 helpful votes
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May 24th, 2019

Wow is all I can say. Very nervous about ordering online. The service was above and beyond. The quality and craftsmanship was stunning. The pictures don't even come close to how beautiful this ring really is.
Thank you

adeltas
1 review
15 helpful votes
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May 25th, 2017

Excellent online jewelry purchasing experience! Of course I was hesitant, about buying a diamond ring sight unseen but was absolutely blown away when I opened the box. I received exactly what I ordered. The ring was more beautiful than I even expected. What an amazing moment! I constantly receive compliments about it. Thanks so much PrimeStyle! I tell everyone about you and how affordable your prices are!

flossiec
2 reviews
15 helpful votes
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November 3rd, 2018

A special thank you to David for helping me select a princess bracelet. He made sure it had nice stones, plus get over my concerns about ordering a bracelet without seeing it first. And he sent me information about Prime Style being a legitimate company. I am pleased and my wife is very happy!

lindak344
1 review
7 helpful votes
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June 3rd, 2018

I have bought several eternity bands from Primestyle and I just love them!
Two are platinum eternity bands and one is 18 kt yellow gold eternity band.
I used to work in jewelry for many years and you can not touch the quality that Primestyle and that is saying a lot. I also have had each piece tested and the appraisal that you will receive is spot on. I have sent many people to this website because of the quality.
So happy with all my purchases. There is a reason why I have been a repeat client.

dariousk
1 review
13 helpful votes
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September 11th, 2018

Primestyle has been incredible. There was always someone available to talk to you. My jewelry came on time and it was exactly as it was presented on the website. It was true to size and I needed no further adjustments by any other retailer. And you cannot beat the price anywhere! I have purchased both my wife's engagement ring and wedding band here and people constantly rave about them. I have checked in brick and mortar stores and they are two to three times what I paid for them on Prime Style. You just can't beat it.

eldonr12
1 review
15 helpful votes
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June 11th, 2018

I'm not going to lie... I had some reservations about ordering my fiancee's ring without seeing it first. I am, however, so glad I did. The ordering process was easy and fun, and the return policy that Primestyle has was reassuring. As it turned out, though, no return was necessary. The ring is beautiful, and my fiancee absolutely loved it! We had looked at some rings at a local jeweler... this ring is far superior to what we saw there, and at about 1\3 the price. Everyone that has seen it is very impressed with it, and assumes we spent way more than we did. I recommend Primestyle for your jewelry needs... I'm so glad I found them.

peggyt44
1 review
3 helpful votes
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October 12th, 2018

I am impressed with excellent customer service. They keep me update every single stage of my jewelry fabrication. Definitely I will share this positive experience with all my friends and shop again in PrimeStyle.

nickolg
1 review
11 helpful votes
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February 19th, 2016

My engagement ring from here is absolutely beautiful. Had a slight issue when I got soap into the setting for one of the side diamonds. Called primestyle and the manager sent me out a label right away. They replaced the diamond and reset the entire piece for us. Every step of the way they kept us appraised of what was going on.
Totally recommend them to anyone looking. Fantastic customer service. We will be using them for our wedding bands as well.

adih1
1 review
2 helpful votes
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April 8th, 2018

Great personnel. Service and shipping links that I can follow through the processing of my order and all done in an amazining timeframe. Job Well Done.
Highly recommend!

irinah8
2 reviews
14 helpful votes
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March 29th, 2018

Thank you!
I received my ring today and it was just what I ordered the diamond was absolutely beautiful and the ring is just gorgeous. I had questions before I purchased it and the staff was extremely knowledgeable and very helpful, they expedited the delivery for me and the ring came exactly on time!

Q&A (24)

Question:

If i want to buy a ring and pay it off monthly, how does that work? will i get the ring right away or will i have to wait until i pay it off?

Answer:

In order to be eligible for our installment plan, you must meet the following criteria: 1. Have a valid Credit Card (debit credit cards and AMEX are not eligible for this payment method, but eligible for all other payment methods that we offer) 2. Currently this payment method is available only for United states, Canada, United Kingdom, Australia (We are planning to add more countries in the near future). You will get the ring in like 3-4 business days as we need to make it first, and to your question you don't need to wait to pay it off before you get the ring. Please let us know if you have more questions...

By David Y.,
See more answers (3)
Question:

Hi can primestyle deliver to the republic of ireland with the same customer services that all your reviews seem to congratulate you with

Answer:

We offer free shipping to all of our customers whether from the US or INTL. Customers. We use only safe and prompt carriers such as FedEx and U.S. Postal Service (USPS). All our items are guaranteed to be of top quality as we value customer satisfaction for every transaction. Looking forward to doing business with you!

By David Y.,
See more answers (2)
Question:

Item# 63418 8, please provide more info i. e., the 4c's.

Answer:

The ring has 1.50ct center in I-J color and VS2-SI1 clarity. We also use Very Good cut diamonds. We guarantee the quality of our items and all our jewelry come with a Primestyle certificate and appraisal. As a direct factory everything is made to order and are guaranteed to be at the factory prices. Contact us directly for assistance in placing the order.

By David Y.,
Question:

Hello, i have just placed my order with primestyle and it seems all has been processed however i have received an email to say they need to see photo id and a photo of my credit card (with the sensitive info covered). the email says it is to do with the fact that there is a lot of fraud surrounding diamond buying but i'm just not sure i feel comfortable providing this info. can anyone please tell me whether they had to do the same thing? thanks very much, beth

Answer:

Since the automated verification service gave us a no match response for the address on your credit card transaction, we need to verify your order. Banks outside USA wont allow us to do address verification over the phone that is why you need to do the sending of the verification to complete the order. This is required by our insurance company for them to cover the insurance for the shipment of your order. As diamond and diamond jewelry are high fraud risk items in the market we do this not only to protect ourselves but you as our customer from any fraudulent activities online. For your security make sure to cover the rest of the long card number on your card. Thank you and good day!

By David Y.,
Question:

Are the diamonds certified? also, do you provide appraisals?

Answer:

Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund. Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.

By David Y.,
Question:

Is the diamonds or orignals

Answer:

Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund.

By David Y.,
Question:

Is a gia certificate provided with the purchase of a diamond ring?

Answer:

Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.

By David Y.,
Question:

Do they have other payment options other than affirm

Answer:

We offer Layaway and SplitIt plan. For the SplitIt plan you can pay for the item in 6 easy monthly installments interest free! All you need to qualify is a credit card. Please note, in order to complete the process you need to have enough credit limit to cover the total amount of the order. As the system will put a pending charge for it. You may check this link for the instruction: http://www.primestyle.com/installment_plan.html

By David Y.,
Question:

Are these real diamonds?

Answer:

Yes, all of PrimeStyles diamonds are earth-mined, natural diamonds and are not treated or enhanced. Our diamonds and jewelry are 100% guaranteed.

By David Y.,
Question:

Item 109097, is the quality good? what is your absolute best price?

Answer:

Yes, it is a good quality, it's I-J in color which is near colorless and VS2-SI1 which you will not able to see any inclusions with your naked eye. Prices are final since they already at the best rate possible however we can give you a $50 OFF coupon, please contact us at 888.532.9440 or start a live chat

By David Y.,

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About the business

Here at Primestyle.com we carry our own merchandise as we are a true manufacturer. Primestyle.com was created to offer you a new way of shopping for the finest jewelry and diamonds that compliment your lifestyle. Our business philosophy offers you the widest selection of popular designs and best quality merchandise at the absolute lowest prices. Our factory was established in 2001 and we will continue to offer shipping locally and internationally.

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David Y.
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