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    Blue Apron

2021 CUSTOMER CHOICE AWARD

Ratings On Other Platforms

Trustpilot
4.1 / 5
Better Business Bureau
1.2 / 5
Corporate Values

Overview

Blue Apron has a consumer rating of 3.54 stars from 238 reviews indicating that most customers are generally satisfied with their purchases. Blue Apron ranks 7th among Food Delivery sites.

  • Service
    27
  • Value
    26
  • Shipping
    24
  • Quality
    27
Positive reviews (last 12 months): 40%
Positive
4
Neutral
0
Negative
6
View ratings trends
13
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What reviewers want you to know

Positive highlights

Critical highlights

  • Obviously unhappy with the solution I called customer services to ask for a refund to my card.
How would you rate Blue Apron?
Top Positive Review

“A great food delivery service”

Ryker R.
6/8/22

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

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Top Critical Review

“Super duper overpriced mediocre food”

richard l.
6/28/22

Super excited to try my blue apron coupon. It was, however, a huge disappointment. The meals are over rated, boxed, over salted garbage. They deliver on time but you have to sift through all the ingredients in the box before even starting to prepare. And when I say prepare, I mean PREPARE. You have to do everything! The food is not worth the high ticket price. When they say 'free meals' they are lying

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Reviews (238)

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customer service (27)
nancyw1991
1 review
1 helpful vote
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September 30th, 2022

They don't explain how their credits work, they don't give you the correct amount and their customer service is horrible. Was supposed to be given $230 in credits to be used over 6 weeks. Had to call customer service 3 times in 30 days about my credits but was never told they expire after 30 days so lost $55 in credits. Also there was a problem with all 4 boxes we got. Either the fresh produce was damaged or going bad or the sauce packets leaked all over everything. I like the meal plan concept so will look for a better one.

Products used:
Meal plan

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richardl2315
1 review
0 helpful votes
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June 28th, 2022

Super excited to try my blue apron coupon. It was, however, a huge disappointment. The meals are over rated, boxed, over salted garbage. They deliver on time but you have to sift through all the ingredients in the box before even starting to prepare. And when I say prepare, I mean PREPARE. You have to do everything!
The food is not worth the high ticket price. When they say 'free meals' they are lying

jeffreyl992
1 review
0 helpful votes
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January 7th, 2022

My wife and I decided to subscribe to Blue Apron. Tonight we got our first order ever from them. Astonishingly, two of our three meals came with NO protein (shrimp in one case, chicken in the other).

Customer Service admitted they get their orders wrong 10% of the time!

We made the Cajun Shrimp & Zucchini Bake substituting chicken from our freezer for the shrimp they didn't send. It did taste very good.

There are lots of alternatives to Blue Apron.
We'll have to see if they can quickly address their order accuracy problems. Being able to count on them delivering the order is essential.

Tip for consumers:
I can’t recommend Blue Apron at this point.

Products used:
We made a meal from the ingredients Blue Apron shipped and used our own chicken.

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jims1786
1 review
0 helpful votes
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March 1st, 2022

We were given Blue Apron meals for Christmas. The first order was wrong and the second showed up 3 days late and was spoiled. The next two were on time but mediocre. The next one was 3 days late and spoiled. The company gives you a credit but is not reliable in getting you deliveries. We closed our account and left the balance to them. Hope to never hear from them again. Hello Fresh seems to be much better and reliable.

Tip for consumers:
don't use, not reliable

Products used:
food

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nancys669
12 reviews
25 helpful votes
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June 17th, 2019

We used Blue Apron for about a year. We never really had any issues with service. I believe once or twice in the year there was something not up to quality but overall no issues. Even though there are a variety of choices we became somewhat dissatisfied with them over time. But... using this service did teach us how to cook differently and healthier so it was definitely good for us.

rykerr4
2 reviews
0 helpful votes
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June 8th, 2022

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

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shelbyb189
1 review
0 helpful votes
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December 4th, 2021
Verified purchase

We moved cities and did not need blue apron anymore, so in about May-July of 2021 I emailed customer support to cancel my subscription (because this is the only way to cancel other than sitting on the phone line for hours) and never heard back. Of course, I eventually forgot to skip a few meals because months had gone by and my card was charged and the package sent to my previous address, which again I don't live at anymore. I emailed customer service TWO MORE TIMES and yet to this day, December 4th, 2021, I have not heard back or gotten my account cancelled. Really a bad business model, and I would highly discourage anyone looking to start a subscription with BlueApron, as these guys are just shady.

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dustinp101
1 review
0 helpful votes
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February 20th, 2021

We've been with blue apron for four years. Things have mostly been alright until the last month when literally every single week there has been an issue. The boxes have been late, missing packages, wrong recipes. We've emailed them and they aren't helpful. They only give you credits and not your money back.

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mariap2099
19 reviews
0 helpful votes
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May 27th, 2022

I really enjoy Blue Apron. There are so many meal delivery services nowadays, I like how easy it is to order, how easy it is to skip a week, How easy is to follow the recipe card. Meals always arrive on time and price per box/week is comparable to others in the market. Blue Apron is my top meal delivery service.

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alexl529
3 reviews
0 helpful votes
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July 17th, 2020

Placed an order 6 WEEKS in advance and 5 DAYS prior, they canceled due to unforeseen reasons. UNACCEPTABLE.

I called their customer service and they knew nothing.

laurav460
1 review
1 helpful vote
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February 1st, 2021

I had some meals that sounded different but turned out great. Their choices range from meat and potatoes to Chinese steamed buns. Customer service is good and they have an active Facebook group. I learned some new cooking ideas and have remade several of their recipes that's how good they are.

Tip for consumers:
Go to their Facebook for recipe tips and reviews

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spencera78
1 review
0 helpful votes
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January 27th, 2022

We gave Blue Apron a try two times about a year apart. If we actually received the delivery the food, it was good and fresh and easy to prepare.

Unfortunately, the 9 out of 10 deliveries were cancelled by Blue Apron... claiming carrier issues. The biggest problem was that we had shopped and planned our menus around the service. They left us in a lurch so many times that we had to give up using them:(

About a year later, we thought we would try again and hoped they had solved their delivery problems. They didn't. We got our first order just fine and on time. The second one said it was on time for delivery, but the day of scheduled delivery said it was delayed. Two days later they cancelled our order. So zero meals for the week :( Back to the grocery:(

Tried to call them and find out what was really going on and maybe get them to fix the delivery problems. The rep was less than useless.

Finally cancelled and going back to Hello Fresh, at least They can get the food delivered!

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affonsod
3 reviews
0 helpful votes
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June 9th, 2022

Ordering through Blue Apron is such a treat. Why use ubereats when you can order amazing food from amazing places and also get it delivered to your doorstep? Worth every penny and now I get to eat my way through the best in the country without having to leave my house.

elizabetha981
2 reviews
0 helpful votes
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July 2nd, 2021

I was excited to try Blue Apron until I got my first 2 boxes. The food I got was not the freshest and while there were ice packs in the bottom of the box, it wasn't all that cold, everything had completely defrosted, and I took the boxes from the delivery guy's hands. The chicken that was by the ice packs was defrosted to the point that the juices that are natural with chicken after it thaws, leaked everywhere in the box. The grape tomatoes were soft rather than firm and the peppers were wrinkled and not at all fresh. The tilapia I got was farm-raised rather than wild which I don't care for. The portions are also very small, not that small portions are a bad thing, especially if you're trying to lose weight, but it's something to be aware of. On the website, it shows plates being very full, but the only way the plates could be that full is if they were sandwich (small) rather than dinner plates; that's how small the portions are. When you look at the small portions and then look at the calories for those small portions, which are overwhelmingly high, then there is nothing on Blue Apron that is suitable for those trying to be healthy and lose weight. You pay a premium price, even with coupons, for very small portions and food that's far from premium. I had to supplement my meals with additional vegetables to make the meals more healthy and filling.

As far as taste, it was okay but not great and absolutely not worth the cost or effort since I still had to cook the meal.

Tip for consumers:
Don't subscribe to Blue Apron

Products used:
It's a food delivery service

Service
Value
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carolyns934
1 review
0 helpful votes
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November 2nd, 2021

I am unsure how this company stays in business. My first order of three meals arrived on time. They package several smaller items inside a sealed plastic bag. The smaller package of roasted (with liquid) was open and had spilled everywhere. Upon inspection, I also noticed the dried pepper package was open. Both packages did not come open during the delivery process. They were put inside already open, one cut by scissors and one peeled back. Blue Apron gave me a $10 credit but were indifferent to the real issue. The choice of meals each weeks is weak with two of the thirteen choices costing upwards of $20 more if you decide to go that route. Yesterday I get a notice my delivery was not going to be on time but one day late. I called Blue Apron who told me the carrier did not put it on the truck. I just called OnTrac, the delivery company where the package was to be recieved. They informed me the package never left Blue Apron! On Trac closed their case because they don't have a package from Blue Apron to be delivered. I am on hold now waited to speak to Blue Apron again to see what BS they are going to throw my way this time. What a shady company.

Products used:
food delivery

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allyiahg
1 review
0 helpful votes
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September 12th, 2022

I canceled my subscription but was still charged for a extra week. We received a box with busted open mayonnaise spilled all over the other ingredients, reaching out to support I received a $0.90 credit, what a slap in the face! The recipes are amazing, that's why I gave them 2 stars, but the customer service is horrible and they are very clearly money hungry.

kennyl123
1 review
1 helpful vote
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July 26th, 2022

For 5 weeks straight they delivered my food warm, all ice packs completely defrosted, told me the food was still good as long as it was within 24 hours, well my food as well as ir thermoter said otherwise, the meat was at a nice 71 degrees with the actual boxes heat with my ir heat detector at 75. Every item was warm to the touch. Vegetables were actually HOT. The meat was warm. Threw away all the food as im not risking my health for some subpar delivery service using fedex(the worst carrier) to deliver perishable food. When i complained about this, they decided they would just cancel my account, no refund, because i complained too many times about recieving a hot box of food. Not to mention the many times the gel ice packs were always exploded in the box and all over the vegetables, as well as not properly sealing any of the meats so you would have boxes full of defrosted meat juice leaking on everything and as any normal person would know is a huge health hazard. This company lost a huge marketshare and stocks are down. And now i know why. Thank you for closing my account, i disputed with my bank to get my money back. Scam $#*! company delivering ecoli infested food. Stay away. Hello fresh is much better and so is dinnerly.

Tip for consumers:
dont order from them dont sign up with them. they are extremely rude and will blame you for their shortcomings such as using a 4 day fedex service to deliver cold food and blame you for it being warm then closing you account.

Products used:
food delivery

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dianem445
1 review
2 helpful votes
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February 16th, 2019

Blue Apron should consider alternatives to how meals are packaged and shipped. There are too much packaging including plastic containers and bags which has no where to go, but into the environment. I cannot consider a relstionship with this company.

halliew14
1 review
0 helpful votes
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April 24th, 2021

My boyfriend used the catering for my BD party. I am very glad you prepared everything so cool. My guests and I are satisfied!

kurtl53
1 review
0 helpful votes
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July 24th, 2020

Very disappointed with this service. They kept changing my delivery date from Tuesday to Friday, even after I complained.

cherylb871
1 review
0 helpful votes
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October 6th, 2020

I only received 3 shipments from Blue Apron. The last 2 shipments were not the meals I picked. In the 2 meals where I got kale, 1 had a dead grasshopper in it and the other had a dead beetle. I was constantly missing ingredients like garlic, tomato and olives. The food was not that fresh. The reason I tried this meal delivery was that everything was included, food would be fresh and I wouldn't have to go to the store. Personally, for me, the food and seasonings are not that great. Add to the fact that I didn't get the meals I picked and paid for. I cancelled my account since their resolution was to offer me $30 off future deliveries. I was very dissatisfied with their meals, delivery and business tactics.

jefft604
1 review
2 helpful votes
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May 21st, 2021

This is one of the greatest concepts I've ever experienced. It's everything you need and nothing you don't and the perfect portions. My wife is an incredible cook and we can't go to restaurants because she doesn't like anything. She has loved every single recipe and thinks I'm a classically trained chef. Whether your an experienced cook or you can barely boil water, this concept works for everyone. If you can read, you can cook. And a lot of the recipes or some thing I never would've thought of fixing for myself. I cannot say enough about blue apron and the delicious meals. And the price is right as well. Dinner at a nasty Fast food place for two is almost the same price.

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reesew45
7 reviews
1 helpful vote
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August 29th, 2022

We knew we were in for a bad time when we first opened the box and all of the ingredients are randomly tossed together with a few smaller ingredients in unmarked bags that you have to rummage through. A lot of the directions are off on certain cook times and such that you really have to be aware of to avoid ruining the food. Worst of all is we paid extra for a specific meal and they left out over half of the ingredients! If you have a case that requires the location of a person who is making it very difficult to find them, or just want to be reunited with a long lost relative, skip trace can help and McRae Investigations Agency is happy to discuss your specific needs anytime. Drop in at mcraespy at outlook. Com today for all your investigate needs including assets discovery and recovery, infidelity investigations, child custody.

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alicez42
3 reviews
0 helpful votes
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November 30th, 2021

Food in Blue Apron is the most delicious! Already 6 months only your client. Well done, continue the same, success!

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deannec9
1 review
1 helpful vote
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April 18th, 2019

Wanted to try something different. Have used Hello Fresh for years. First order with Blue Apron the fish was missing. Several orders had missing ingredients. One order was a day late. Very disappointed. Do not recommend.

Q&A (5)

Question:

How easy is it to cancel if you do not like the food. i am scared of trying cause they might make me pay forever.

Answer:

They DEFINITELY hide the "cancel" button - I had to email them to find it, and they said "you can always just pause your deliveries!" but you have to hand click each week you want paused, and you can only go a few weeks out. If you do that and forget, deliveries will start up again automatically. It felt very sneaky.

By M F.
See more answers (3)
Question:

I paid for 1 week as a gift to a friend. when they pick their week will they have to buy the next week? i assume they have to give you a credit card before shipping the gift. do they have to cancel immediately once they receive the gift to avoid being charged for the next week?

Answer:

This seems to be Blue Apron's way of holding up a (false, pseudo) customer base for purpose of over-inflating their numbers for investors.

By Nancy K.
Question:

Are there choices of meals when i order? will i know the exact time or meal will arrive?

Answer:

Hello. You do not know what time the box will arrive, just which day, and you pick which day you want it. I have never had anything spoiled or overheated in our box; there are "ice packets" in it. So as far as choice of meals... when you first sign up you can make choices about things you don't want. We selected no seafood and no walnuts. I wouldn't go crazy opting out of stuff; you can imagine that takes away so many options for delicious recipes. If you have a lot of special food needs, I don't think a meal service is for you. Anyway, we get our box on Tuesdays and on Monday I receive an email saying my box is on its way and what recipes are in it. That email also tells you what's coming for the next week. You can change your recipes up to a few days ahead, which might be convenient if you are worried about what you are getting. You can also go online and see many weeks out and change any of those too. I will say this though, if you are picky picky and not open minded about trying new recipes, I don't know if you should sign up. Blue Apron's recipes are very unique and have a lot of ethnic flavor profiles and spices and things like that; but they have all been great, again, if you want to have fun and try new things. There have been a couple where we thought maybe we should change that, maybe we won't like it, but we didn't and just went ahead and tried it and we have not regretted it once. You can see more on the review I posted.

By Cameron B.

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Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

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